Yes you can, although it relies on Javascript's inherent functionality and not the jQuery library.
http://www.w3schools.com/jsref/jsref_substr.asp
The substr
function will allow you to extract certain parts of the string.
Now, if you're looking for a specific string or character to use to find what part of the string to extract, you can make use of the indexOf function as well. http://www.w3schools.com/jsref/jsref_IndexOf.asp
The question is somewhat vague though; even just link text with 'name' will achieve the desired result. What's the criteria for getting your substring, exactly?