[command-line] change directory in batch file using variable

The set statement doesn't treat spaces the way you expect; your variable is really named Pathname[space] and is equal to [space]C:\Program Files.

Remove the spaces from both sides of the = sign, and put the value in double quotes:

set Pathname="C:\Program Files"

Also, if your command prompt is not open to C:\, then using cd alone can't change drives.

Use

cd /d %Pathname%

or

pushd %Pathname%

instead.