In newer version of windows the Certuil has [CertificateStoreName] where we can give the store name. In earlier version windows this was not possible.
Installing *.pfx certificate: certutil -f -p "" -enterprise -importpfx root ""
Installing *.cer certificate: certutil -addstore -enterprise -f -v root ""
For more details below command can be executed in windows cmd. C:>certutil -importpfx -? Usage: CertUtil [Options] -importPFX [CertificateStoreName] PFXFile [Modifiers]