parse and convert it to js object that's it.
success: function(response) {
var content = "";
var jsondata = JSON.parse(response);
for (var x = 0; x < jsonData.length; x++) {
content += jsondata[x].Id;
content += "<br>";
content += jsondata[x].Name;
content += "<br>";
}
$("#ProductList").append(content);
}