[json] JSON Naming Convention (snake_case, camelCase or PascalCase)

I think that there isn't a official naming convention to JSON, but you can follow some industry leaders to see how it is working.

Google, which is one of the biggest IT company of the world, has a JSON style guide: https://google.github.io/styleguide/jsoncstyleguide.xml

Taking advantage, you can find other styles guide, which Google defines, here: https://github.com/google/styleguide