Inside pom.xml
<project>
.....
<profiles>
<profile>
<id>linux64</id>
<activation>
<activeByDefault>true</activeByDefault>
</activation>
<properties>
<build_os>linux</build_os>
<build_ws>gtk</build_ws>
<build_arch>x86_64</build_arch>
</properties>
</profile>
<profile>
<id>win64</id>
<activation>
<property>
<name>env</name>
<value>win64</value>
</property>
</activation>
<properties>
<build_os>win32</build_os>
<build_ws>win32</build_ws>
<build_arch>x86_64</build_arch>
</properties>
</profile>
</profiles>
.....
<plugin>
<groupId>org.eclipse.tycho</groupId>
<artifactId>target-platform-configuration</artifactId>
<version>${tycho.version}</version>
<configuration>
<environments>
<environment>
<os>${build_os}</os>
<ws>${build_ws}</ws>
<arch>${build_arch}</arch>
</environment>
</environments>
</configuration>
</plugin>
.....
In this example when you run the pom without any argument mvn clean install
default profile will execute.
When executed with mvn -Denv=win64 clean install
win64 profile will executed.
Please refer http://maven.apache.org/guides/introduction/introduction-to-profiles.html