Other answers are probably simpler for this case, but for completeness I thought I would add the use of cellfun with an anonymous function
indices = find(cellfun(@(x) strcmp(x,'KU'), strs))
which has the advantage that you can easily make it case insensitive or use it in cases where you have cell array of structures:
indices = find(cellfun(@(x) strcmpi(x.stringfield,'KU'), strs))