To add to @Sam_D's answer, I had to do this to make it work:
this.setTitle("my title!");
((TextView)v.findViewById(R.id.title)).setText(this.getTitle());
TextView title = ((TextView)v.findViewById(R.id.title));
title.setEllipsize(TextUtils.TruncateAt.MARQUEE);
title.setMarqueeRepeatLimit(1);
// in order to start strolling, it has to be focusable and focused
title.setFocusable(true);
title.setSingleLine(true);
title.setFocusableInTouchMode(true);
title.requestFocus();
It seems like overkill - referencing v.findViewById(R.id.title)) twice - but that's the only way it would let me do it.