[twitter-bootstrap] Is it possible to use a div as content for Twitter's Popover

here is an another example

<a   data-container = "body" data-toggle = "popover" data-placement = "left" 
    data-content = "&lt;img src='<?php echo baseImgUrl . $row1[2] ?>' width='250' height='100' &gt;&lt;div&gt;&lt;h3&gt; <?php echo $row1['1'] ?>&lt/h3&gt; &lt;p&gt; &lt;span&gt;<?php echo $countsss ?>videos &lt;/span&gt;
&lt;span&gt;<?php echo $countsss1 ?> followers&lt;/span&gt;
&lt;/p&gt;&lt;/div&gt;
<?php echo $row1['4'] ?>   &lt;hr&gt;&lt;div&gt;
&lt;span&gt; &lt;button type='button' class='btn btn-default pull-left green'&gt;Follow  &lt;/button&gt;  &lt;/span&gt; &lt;span&gt; &lt;button type='button' class='btn btn-default pull-left green'&gt; Go to channel page&lt;/button&gt;   &lt;/span&gt;&lt;span&gt; &lt;button type='button' class='btn btn-default pull-left green'&gt;Close  &lt;/button&gt;  &lt;/span&gt;

 &lt;/div&gt;">

<?php echo $row1['1'] ?>
  </a>