Late to the party. Building off the other solutions. I needed a way to pass the target DIV as a variable. Here is what I did.
HTML for Popover source (added a data attribute data-pop that will hold value for destination DIV id/or class):
<div data-html="true" data-toggle="popover" data-pop="popper-content" class="popper">
HTML for Popover content (I am using bootstrap hide class):
<div id="popper-content" class="hide">Content goes here</div>
Script:
$('.popper').popover({
placement: popover_placement,
container: 'div.page-content',
html: true,
trigger: 'hover',
content: function () {
var pop_dest = $(this).attr("data-pop");
//console.log(plant);
return $("#"+pop_dest).html();
}});