[linux] How I could add dir to $PATH in Makefile?

What I usually do is supply the path to the executable explicitly:

EXE=./bin/
...
test all:
    $(EXE)x

I also use this technique to run non-native binaries under an emulator like QEMU if I'm cross compiling:

EXE = qemu-mips ./bin/

If make is using the sh shell, this should work:

test all:
    PATH=bin:$PATH x