The last couple of answers are almost correct - I have tons of apps that generate messages that need to end up with different consumers so the process is very simple.
If you want multiple consumers to the same message, do the following procedure.
Create multiple queues, one for each app that is to receive the message, in each queue properties, "bind" a routing tag with the amq.direct exchange. Change you publishing app to send to amq.direct and use the routing-tag (not a queue). AMQP will then copy the message into each queue with the same binding. Works like a charm :)
Example: Lets say I have a JSON string I generate, I publish it to the "amq.direct" exchange using the routing tag "new-sales-order", I have a queue for my order_printer app that prints order, I have a queue for my billing system that will send a copy of the order and invoice the client and I have a web archive system where I archive orders for historic/compliance reasons and I have a client web interface where orders are tracked as other info comes in about an order.
So my queues are: order_printer, order_billing, order_archive and order_tracking All have the binding tag "new-sales-order" bound to them, all 4 will get the JSON data.
This is an ideal way to send data without the publishing app knowing or caring about the receiving apps.