Inspired by the insightful answers on this page, I created a mixed approach, which I consider the simplest and more flexible one. What do you think?
First, I define the usage in a variable, which allows me to reuse it in different contexts. The format is very simple, almost WYSIWYG, without the need to add any control characters. This seems reasonably portable to me (I ran it on MacOS and Ubuntu)
__usage="
Usage: $(basename $0) [OPTIONS]
Options:
-l, --level <n> Something something something level
-n, --nnnnn <levels> Something something something n
-h, --help Something something something help
-v, --version Something something something version
"
Then I can simply use it as
echo "$__usage"
or even better, when parsing parameters, I can just echo it there in a one-liner:
levelN=${2:?"--level: n is required!""${__usage}"}