[ssis] SSIS cannot convert because a potential loss of data

When you first set up this package, I am guessing that either a one or two digit number was the first value in the ShipTo column. Your package reading from the Excel picked a numeric type for that input field and the word "ALL" fails the package since the input spec for that field is numeric. There are several ways to fix this beforehand, but to fix it after the fact, the easiest way is to right click the Excel Source and choose Show Advanced Editor... From there, choose the tab that says Input and Output Properties. In the topmost part of the inputs and outputs section of that dialog box, find the column ShipTo. You will have to drill down to find it. Set the DataType to "string [DT_STR]" and the length to 20.

Click OK then attempt to run your package again.