[java] Maven: How to rename the war file for the project?

You need to configure the war plugin:

<project>
  ...
  <build>
    <plugins>
      <plugin>
        <groupId>org.apache.maven.plugins</groupId>
        <artifactId>maven-war-plugin</artifactId>
        <version>2.3</version>
        <configuration>
          <warName>bird.war</warName>
        </configuration>
      </plugin>
    </plugins>
  </build>
  ...
</project>

More info here