Adding placeholder attributes from code-behind:
txtFilterTerm.Attributes.Add("placeholder", "Filter" + Filter.Name);
Or
txtFilterTerm.Attributes["placeholder"] = "Filter" + Filter.Name;
Adding placeholder attributes from aspx Page
<asp:TextBox type="text" runat="server" id="txtFilterTerm" placeholder="Filter" />
Or
<input type="text" id="txtFilterTerm" placeholder="Filter"/>