You need to add this line into your settings.xml
(or uncomment if it's already there).
<localRepository>C:\Users\me\.m2\repo</localRepository>
Also it's possible to run your commands with mvn clean install -gs C:\Users\me\.m2\settings.xml
- this parameter will force maven to use different settings.xml
then the default one (which is in $HOME/.m2/settings.xml
)