edgesForExtendedLayout
does the trick for iOS 7. However, if you build the app across iOS 7 SDK and deploy it in iOS 6, the navigation bar appears translucent and the views go beneath it. So, to fix it for both iOS 7 as well as for iOS 6 do this:
self.navigationController.navigationBar.barStyle = UIBarStyleBlackOpaque;
if ([self respondsToSelector:@selector(edgesForExtendedLayout)])
self.edgesForExtendedLayout = UIRectEdgeNone; // iOS 7 specific