[date] Kendo grid date column not formatting

I have a KendoGrid like below and when I run the application, I'm not getting the expected format for date column.

$("#empGrid").kendoGrid({
    dataSource: {
        data: empModel.Value,
        pageSize: 10
    },

    columns: [
        {
            field: "Name",
            width: 90,
            title: "Name"
        },

        {
            field: "DOJ",
            width: 90,
            title: "DOJ",
            type: "date",
            format:"{0:MM-dd-yyyy}" 
        }
    ]
});

When I run this, I'm getting "2013-07-02T00:00:00Z" in DOJ column. Why it is not formatting? Any idea?

The option I use is as follows:

columns.Bound(p => p.OrderDate).Format("{0:d}").ClientTemplate("#=formatDate(OrderDate)#");

function formatDate(OrderDate) {
    var formatedOrderDate = kendo.format("{0:d}", OrderDate);

    return formatedOrderDate;
}

just need putting the datatype of the column in the datasource

dataSource: {
      data: empModel.Value,
      pageSize: 10,
      schema:  {
                model: {
                    fields: {
                        DOJ: { type: "date" }
                            }
                       }
               }  
           }

and then your statement column:

 columns: [
    {
        field: "Name",
        width: 90,
        title: "Name"
    },

    {
        field: "DOJ",
        width: 90,
        title: "DOJ",
        type: "date",
        format:"{0:MM-dd-yyyy}" 
    }
]

This is how you do it using ASP.NET:

add .Format("{0:dd/MM/yyyy HH:mm:ss}"); 

    @(Html.Kendo().Grid<AlphaStatic.Domain.ViewModels.AttributeHistoryViewModel>()
            .Name("grid")
            .Columns(columns =>
            {

                columns.Bound(c => c.AttributeName);
                columns.Bound(c => c.UpdatedDate).Format("{0:dd/MM/yyyy HH:mm:ss}");   
            })
            .HtmlAttributes(new { @class = ".big-grid" })
            .Resizable(x => x.Columns(true))
            .Sortable()
            .Filterable()    
            .DataSource(dataSource => dataSource
                .Ajax()
                .Batch(true)
                .ServerOperation(false)
                        .Model(model =>
                        {
                            model.Id(c => c.Id);
                        })       
               .Read(read => read.Action("Read_AttributeHistory", "Attribute",  new { attributeId = attributeId })))
            )

As far as I'm aware in order to format a date value you have to handle it in parameterMap,

$('#listDiv').kendoGrid({
            dataSource: {
                type: 'json',
                serverPaging: true,
                pageSize: 10,
                transport: {
                    read: {
                        url: '@Url.Action("_ListMy", "Placement")',
                        data: refreshGridParams,
                        type: 'POST'
                    },
                    parameterMap: function (options, operation) {
                        if (operation != "read") {
                            var d = new Date(options.StartDate);
                            options.StartDate = kendo.toString(new Date(d), "dd/MM/yyyy");
                            return options;
                        }
                        else { return options; }

                    }
                },
                schema: {
                    model: {
                        id: 'Id',
                        fields: {
                            Id: { type: 'number' },
                            StartDate: { type: 'date', format: 'dd/MM/yyyy' },
                            Area: { type: 'string' },
                            Length: { type: 'string' },
                            Display: { type: 'string' },
                            Status: { type: 'string' },
                            Edit: { type: 'string' }
                        }
                    },
                    data: "Data",
                    total: "Count"
                }
            },
            scrollable: false,
            columns:
                [
                    {
                        field: 'StartDate',
                        title: 'Start Date',
                        format: '{0:dd/MM/yyyy}',
                        width: 100
                    },

If you follow the above example and just renames objects like 'StartDate' then it should work (ignore 'data: refreshGridParams,')

For further details check out below link or just search for kendo grid parameterMap ans see what others have done.

http://docs.kendoui.com/api/framework/datasource#configuration-transport.parameterMap

This might be helpful:

columns.Bound(date=> date.START_DATE).Title("Start Date").Format("{0:MM dd, yyyy}");

Try formatting the date in the kendo grid as:

columns.Bound(x => x.LastUpdateDate).ClientTemplate("#= kendo.toString(LastUpdateDate, \"MM/dd/yyyy hh:mm tt\") #");