[command-line] How to zip a file using cmd line?

Not exactly zipping, but you can compact files in Windows with the compact command:

compact /c /s:<directory or file>

And to uncompress:

compact /u /s:<directory or file>

NOTE: These commands only mark/unmark files or directories as compressed in the file system. They do not produces any kind of archive (like zip, 7zip, rar, etc.)