You definitely need to map your servlet onto some URL. If you use Java EE 6 (that means at least Servlet API 3.0) then you can annotate your servlet like
@WebServlet(name="helloServlet", urlPatterns={"/hello"})
public class HelloWorld extends HttpServlet {
//rest of the class
Then you can just go to the localhost:8080/yourApp/hello
and the value should be displayed. In case you can't use Servlet 3.0 API than you need to register this servlet into web.xml
file like
<servlet>
<servlet-name>helloServlet</servlet-name>
<servlet-class>crunch.HelloWorld</servlet-class>
</servlet>
<servlet-mapping>
<servlet-name>helloServlet</servlet-name>
<url-pattern>/hello</url-pattern>
</servlet-mapping>