Be aware that a lot of the really killer features are only in Enterprise Edition. Data compression and backup compression are among two of my top favorites - they give you free performance improvements right off the bat. Data compression lessens the amount of I/O you have to do, so a lot of queries speed up 20-40%. CPU use goes up, but in today's multi-core environments, we often have more CPU power but not more IO. Anyway, those are only in Enterprise.
If you're only going to use Standard Edition, then most of the improvements require changes to your application code and T-SQL code, so it's not quite as easy of a sell.