To save others a few seconds, and to save them from having to read the manual, here's the short answer. Add this to the top of your make file:
.DEFAULT_GOAL := mytarget
mytarget will now be the target that is run if "make" is executed and no target is specified.
If you have an older version of make (<= 3.80), this won't work. If this is the case, then you can do what anon mentions, simply add this to the top of your make file:
.PHONY: default
default: mytarget ;
References: https://www.gnu.org/software/make/manual/html_node/How-Make-Works.html