how about making the heading a list-element with different styles like so
<ul>
<li class="heading">heading</li>
<li>list item</li>
<li>list item</li>
<li>list item</li>
<li>list item</li>
</ul>
and the CSS
ul .heading {font-weight: normal; list-style: none;}
additionally, use a reset CSS to set margins and paddings right on the ul and li. here's a good reset CSS. once you've reset the margins and paddings, you can apply some margin on the list-elements other than the one's with the heading class, to indent them.