[makefile] makefile execute another target

If you removed the make all line from your "fresh" target:

fresh :
    rm -f *.o $(EXEC)
    clear

You could simply run the command make fresh all, which will execute as make fresh; make all.

Some might consider this as a second instance of make, but it's certainly not a sub-instance of make (a make inside of a make), which is what your attempt seemed to result in.