Just want to open the app through browser? You can achieve it using below code:
HTML:
<a href="intent:#Intent;action=packageName;category=android.intent.category.DEFAULT;category=android.intent.category.BROWSABLE;end">Click here</a>
Manifest:
<intent-filter>
<action android:name="packageName" />
<category android:name="android.intent.category.DEFAULT" />
<category android:name="android.intent.category.BROWSABLE" />
</intent-filter>
This intent filter should be in Launcher Activity.
If you want to pass the data on click of browser link, just refer this link.