The answers here work to open the page in the same browser window/tab.
However, I wanted the page to open in a new window/tab when they click a button. (tab/window decision depends on the user's browser setting)
So here is how it worked to open the page in new tab/window:
<button type="button" onclick="window.open('http://www.example.com/', '_blank');">View Example Page</button>
It doesn't have to be a button, you can use anywhere. Notice the _blank that is used to open in new tab/window.