[html] How do I fit an image (img) inside a div and keep the aspect ratio?

You will need some JavaScript to prevent cropping if you don't know the dimension of the image at the time you're writing the css.

HTML & JavaScript

<div id="container">
    <img src="something.jpg" alt="" />
</div>

<script type="text/javascript">
(function() {

var img = document.getElementById('container').firstChild;
img.onload = function() {
    if(img.height > img.width) {
        img.height = '100%';
        img.width = 'auto';
    }
};

}());
</script>

CSS

#container {
   width: 48px;
   height: 48px;
}

#container img {
   width: 100%;
}

If you use a JavaScript Library you might want to take advantage of it.