[sql-server] SQL Server insert if not exists best practice

Another option is to left join your Results table with your existing competitors Table and find the new competitors by filtering the distinct records that donĀ“t match int the join:

INSERT Competitors (cName)
SELECT  DISTINCT cr.Name
FROM    CompResults cr left join
        Competitors c on cr.Name = c.cName
where   c.cName is null

New syntax MERGE also offer a compact, elegant and efficient way to do that:

MERGE INTO Competitors AS Target
USING (SELECT DISTINCT Name FROM CompResults) AS Source ON Target.Name = Source.Name
WHEN NOT MATCHED THEN
    INSERT (Name) VALUES (Source.Name);