1) Put the apk on your SDKCard and install file browsers like "Estrongs File Explorer", "Easy Installer", etc...
https://market.android.com/details?id=com.estrongs.android.pop&feature=search_result https://market.android.com/details?id=mobi.infolife.installer&feature=search_result
2) Go to your mobile settings - applications- debuging - and thick "USB debugging"