ADT v15 for Eclipse let you specify an application name (which is actually the package value in your androidmanifest.xml).
I love being able to filter by app, but the new logcat has a bug with the autoscroll. When you scroll up a little to look at previous logs, it automatically scrolls back to the bottom in a couple seconds. It seems scrolling 1/2 way up the log does keep it from jumping back to the bottom, but that's often useless.
EDIT: I tried specifying an app filter from the command-line -- but no luck. If someone figures this out OR how to stop the autoscroll, please let me know.