You can do the faded background with CSS Generated Content
Demo at http://jsfiddle.net/gaby/WktFm/508/
Html
<div class="container">
contents
</div>
Css
.container{
position: relative;
z-index:1;
overflow:hidden; /*if you want to crop the image*/
}
.container:before{
z-index:-1;
position:absolute;
left:0;
top:0;
content: url('path/to/image.ext');
opacity:0.4;
}
But you cannot modify the opacity as we are not allowed to modify generated content..
You could manipulate it with classes and css events though (but not sure if it fits your needs)
for example
.container:hover:before{
opacity:1;
}
UPDATE
You can use css transitions to animate the opacity (again through classes)
demo at http://jsfiddle.net/gaby/WktFm/507/
Adding
-webkit-transition: opacity 1s linear;
-o-transition: opacity 1s linear;
-moz-transition: opacity 1s linear;
transition: opacity 1s linear;
to the .container:before
rule will make the opacity animate to 1 in one second.
Compatibility
.. so only the latest FF supports it for the moment.. but a nice idea, no ? :)