Here are some vendors you might me looking for
::-webkit-input-placeholder {color: tomato}
::-moz-placeholder {color: tomato;} /* Firefox 19+ */
:-moz-placeholder {color: tomato;} /* Firefox 18- */
:-ms-input-placeholder {color: tomato;}
You can also style different states, such as focus
:focus::-webkit-input-placeholder {color: transparent}
:focus::-moz-placeholder {color: transparent}
:focus:-moz-placeholder {color: transparent}
:focus:-ms-input-placeholder {color: transparent}
You can also do certain transitions on it, like
::-VENDOR-input-placeholder {text-indent: 0px; transition: text-indent 0.3s ease;}
:focus::-VENDOR-input-placeholder {text-indent: 500px; transition: text-indent 0.3s ease;}