The following code the easiest way:
<h:outputLabel value="value = 10" rendered="#{row == 10}" />
<h:outputLabel value="value = 15" rendered="#{row == 15}" />
<h:outputLabel value="value xyz" rendered="#{row != 15 and row != 10}" />
Link for EL expression syntax. http://developers.sun.com/docs/jscreator/help/jsp-jsfel/jsf_expression_language_intro.html#syntax