[jquery] On select change, get data attribute value

You can use context syntax with this or $(this). This is the same effect as find().

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$('select').change(function() {_x000D_
    console.log('Clicked option value => ' + $(this).val());_x000D_
    <!-- undefined console.log('$(this) without explicit :select => ' + $(this).data('id')); -->_x000D_
    <!-- error console.log('this without explicit :select => ' + this.data('id')); -->_x000D_
    console.log(':select & $(this) =>    ' + $(':selected', $(this)).data('id'));_x000D_
    console.log(':select & this =>       ' + $(':selected', this).data('id'));_x000D_
    console.log('option:select & this => ' + $('option:selected', this).data('id'));_x000D_
    console.log('$(this) & find =>       ' + $(this).find(':selected').data('id'));_x000D_
});
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<script src="https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js"></script>_x000D_
<select>_x000D_
    <option data-id="1">one</option>_x000D_
    <option data-id="2">two</option>_x000D_
    <option data-id="3">three</option>_x000D_
</select>
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As a matter of microoptimization, you might opt for find(). If you are more of a code golfer, the context syntax is more brief. It comes down to coding style basically.

Here is a relevant performance comparison.