I personally used the approach of "if it makes sense for the user to bookmark a URLwhich includes these parameters then use PathParam".
For instance, if the URL for a user profile includes some profile id parameter, since this can be bookmarked by the user and/or emailed around, I would include that profile id as a path parameter. Also, another considerent to this is that the page denoted by the URL which includes the path param doesn't change -- the user will set up his/her profile, save it, and then unlikely to change that much from there on; this means webcrawlers/search engines/browsers/etc can cache this page nicely based on the path.
If a parameter passed in the URL is likely to change the page layout/content then I'd use that as a queryparam. For instance, if the profile URL supports a parameter which specifies whether to show the user email or not, I would consider that to be a query param. (I know, arguably, you could say that the &noemail=1
or whatever parameter it is can be used as a path param and generates 2 separate pages -- one with the email on it, one without it -- but logically that's not the case: it is still the same page with or without certain attributes shown.
Hope this helps -- I appreciate the explanation might be a bit fuzzy :)