My swagger XML file was not deployed into \bin:
GlobalConfiguration.Configuration
.EnableSwagger(c =>
{
c.SingleApiVersion("v1", "SwaggerDemoApi");
c.IncludeXmlComments(string.Format(@"{0}\bin\SwaggerDemoApi.XML",
System.AppDomain.CurrentDomain.BaseDirectory));
c.DescribeAllEnumsAsStrings();
})
http://wmpratt.com/swagger-and-asp-net-web-api-part-1/
It had to be set in the Release Configuration as well as in the Debug Configuration.