In simple, Normalisation is Reduction of Redundancies.
Examples of Redundancies:
a) white spaces outside of the root/document tags(...<document></document>...)
b) white spaces within start tag (<...>) and end tag (</...>)
c) white spaces between attributes and their values (ie. spaces between key name and =")
d) superfluous namespace declarations
e) line breaks/white spaces in texts of attributes and tags
f) comments etc...