I had the same requirement and I have done this in following way.You also can try out this..
Use loadData method
web.loadData("<p style='text-align:center'><img class='aligncenter size-full wp-image-1607' title='' src="+movImage+" alt='' width='240px' height='180px' /></p><p><center><U><H2>"+movName+"("+movYear+")</H2></U></center></p><p><strong>Director : </strong>"+movDirector+"</p><p><strong>Producer : </strong>"+movProducer+"</p><p><strong>Character : </strong>"+movActedAs+"</p><p><strong>Summary : </strong>"+movAnecdotes+"</p><p><strong>Synopsis : </strong>"+movSynopsis+"</p>\n","text/html", "UTF-8");
movDirector movProducer like all are my string variable.
In short i retain custom styling for my url.