The javax namespace is usually (that's a loaded word) used for standard extensions, currently known as optional packages. The standard extensions are a subset of the non-core APIs; the other segment of the non-core APIs obviously called the non-standard extensions, occupying the namespaces like com.sun.* or com.ibm.. The core APIs take up the java. namespace.
Not everything in the Java API world starts off in core, which is why extensions are usually born out of JSR requests. They are eventually promoted to core based on 'wise counsel'.
The interest in this nomenclature, came out of a faux pas on Sun's part - extensions could have been promoted to core, i.e. moved from javax.* to java.* breaking the backward compatibility promise. Programmers cried hoarse, and better sense prevailed. This is why, the Swing API although part of the core, continues to remain in the javax.* namespace. And that is also how packages get promoted from extensions to core - they are simply made available for download as part of the JDK and JRE.