In the context of application development, "bootstrapping" usually comes up when talking about modular and/or auto-updatable software.
Rather than the user downloading the entire app, including features he does not need, and re-downloading and manually updating it whenever there is an update, the user only downloads and starts a small "bootstrap" executable, which in turn downloads and installs those parts of the application that the user needs. Additionally, the bootstrap component is able to look for updates and install them each time it is started.