cmd.exe is located in different locations in different versions of Windows. To avoid needing the location of cmd.exe, you can use the command moogs wrote without calling "cmd.exe /C".
Here's an example that worked for me:
So the final step will look something like this in Command Prompt:
C:\Projects\MyProject\bin\Debug>runas /user:domain\username Application.exe
Note: the domain name was required in my situation.