You probably mean heap memory, not memory heap.
Heap memory is essentially a large pool of memory (typically per process) from which the running program can request chunks. This is typically called dynamic allocation.
It is different from the Stack, where "automatic variables" are allocated. So, for example, when you define in a C function a pointer variable, enough space to hold a memory address is allocated on the stack. However, you will often need to dynamically allocate space (With malloc) on the heap and then provide the address where this memory chunk starts to the pointer.