[maven-2] How do I execute a program using Maven?

In order to execute multiple programs, I also needed a profiles section:

<profiles>
  <profile>
    <id>traverse</id>
    <activation>
      <property>
        <name>traverse</name>
      </property>
    </activation>
    <build>
      <plugins>
        <plugin>
          <groupId>org.codehaus.mojo</groupId>
          <artifactId>exec-maven-plugin</artifactId>
          <configuration>
            <executable>java</executable>
            <arguments>
              <argument>-classpath</argument>
              <argument>org.dhappy.test.NeoTraverse</argument>
            </arguments>
          </configuration>
        </plugin>
      </plugins>
    </build>
  </profile>
</profiles>

This is then executable as:

mvn exec:exec -Ptraverse