None of the other answers worked for me.
Make sure both unzipped files are in same folder, but also right click on setup.exe, select properties, compatibility, and then put a checkmark in "Run this program in compatibility mode for..." and select Windows 7.
I successfully launched the installer without the error message on Windows 10 for the 32-bit version of Oracle 11g release 2.
From: http://www-01.ibm.com/support/docview.wss?uid=swg21960606