All the other answers have described how to explicitly specify the location of the java platform, which is fine if you really want to use a specific version of java. However, if you just want to use the most up-to-date version of jdk, and you have that installed in a "normal" place for your operating system, then the best solution is to NOT specify a jdk location. Instead, let the Netbeans launcher search for jdk every time you start it up.
To do this, do not specify jdkhome on the command line, and comment out the line setting netbeans_jdkhome variable in any netbeans.conf files. (See other answers for where to look for these files.)
If you do this, when you install a new version of java, your netbeans will automagically use it. In most cases, that's probably exactly what you want.