[r] Replace contents of factor column in R dataframe

A more general solution that works with all the data frame at once and where you don't have to add new factors levels is:

data.mtx <- as.matrix(data.df)
data.mtx[which(data.mtx == "old.value.to.replace")] <- "new.value"
data.df <- as.data.frame(data.mtx)

A nice feature of this code is that you can assign as many values as you have in your original data frame at once, not only one "new.value", and the new values can be random values. Thus you can create a complete new random data frame with the same size as the original.