As Glenn Slayden said in this answer, you can add to the registry the proper value to make the cmd "more colorful".
Fortunately, the global default can be changed from opt-in to opt-out. The registry key at HKEY_CURRENT_USER\Console\VirtualTerminalLevel sets the global default behavior for processing ANSI escape sequences. Create a DWORD key (if necessary) and set its value to 1 to globally enable (or 0 to disable`) ANSI processing by default.