The -H 'Cache-Control: no-cache' argument is not guaranteed to work because the remote server or any proxy layers in between can ignore it. If it doesn't work, you can do it the old-fashioned way, by adding a unique querystring parameter. Usually, the servers/proxies will think it's a unique URL and not use the cache.
curl "http://www.example.com?foo123"
You have to use a different querystring value every time, though. Otherwise, the server/proxies will match the cache again. To automatically generate a different querystring parameter every time, you can use date +%s, which will return the seconds since epoch.
curl "http://www.example.com?$(date +%s)"