The process of generating Entity-Relationship diagram in Oracle SQL Developer has been described in Oracle Magazine by Jeff Smith (link).
Excerpt:
Entity relationship diagram
Getting Started
To work through the example, you need an Oracle Database instance with the sample HR schema that’s available in the default database installation. You also need version 4.0 of Oracle SQL Developer, in which you access Oracle SQL Developer Data Modeler through the Data Modeler submenu [...] Alternatively, you can use the standalone Oracle SQL Developer Data Modeler. The modeling functionality is identical in the two implementations, and both are available as free downloads from Oracle Technology Network.
In Oracle SQL Developer, select View -> Data Modeler –> Browser. In the Browser panel, select the Relational Models node, right-click, and select New Relational Model to open a blank model diagram panel. You’re now starting at the same place as someone who’s using the standalone Oracle SQL Developer Data Modeler. Importing Your Data Dictionary
Importing Your Data Dictionary
A design in Oracle SQL Developer Data Modeler consists of one logical model and one or more relational and physical models. To begin the process of creating your design, you must import the schema information from your existing database. Select File -> Data Modeler -> Import -> Data Dictionary to open the Data Dictionary Import wizard.
Click Add to open the New -> Select Database Connection dialog box, and connect as the HR user. (For detailed information on creating a connection from Oracle SQL Developer, see “Making Database Connections,” in the May/June 2008 issue of Oracle Magazine.)
Select your connection, and click Next. You see a list of schemas from which you can import. Type HR in the Filter box to narrow the selection list. Select the checkbox next to HR, and click Next.