After trying everything I could find and nothing worked, I just tried this:
touch ~/.bash_profile; open ~/.bash_profile
Inside the file added this line.
export PATH="$PATH:/usr/local/Cellar/openssl/1.0.2j/bin/openssl"
now it works :)
Jorns-iMac:~ jorn$ openssl version -a
OpenSSL 1.0.2j 26 Sep 2016
built on: reproducible build, date unspecified
//blah blah
OPENSSLDIR: "/usr/local/etc/openssl"
Jorns-iMac:~ jorn$ which openssl
/usr/local/opt/openssl/bin/openssl